Turning your brand into a lifestyle

DIRECT-TO-COMMUNITY CONTENT SERVICES

EIG specializes in creating moments of conversion with gaming audiences. We build a unique direct-to-community conversion funnel by bringing together different platforms, brands, & publishers to create content that enables moments of conversion with your audience.

REDEFINING GAMING CAMPAIGNS

Tell us what success means to you & we'll create a strategy that gets you real results. With a physical presence across 5 regions and a network of publishers, organisers & creators, we execute internationally tested strategies to meet your KPIs.

TAKE A STRATEGIC APPROACH

CUSTOM CAMPAIGNS FOR TARGETED AUDIENCES

• Messaging & positioning: The right narrative for your brand
• Marketing strategy: Blueprints for success
• Market fit: The right message for the right audience
• Localisation: Adapting campaigns to local tastes & cultures
• Game & creator selection: The right context and the right voice
• Execution: Bring your campaigns to life
• Design: Visual storytelling

MEMORIES THAT LAST A LIFETIME

CREATE TANGIBLE EXPERIENCES WITH LIVE EVENTS

• Conceptualisation: End-to-end ideation & strategies
• Production: Engaging your audience's senses 
• Build up: Setting the stage for a successful event.
• Talent acquisition: Engage with gamer communities 
• Venue scouting: Finding the right place to call home
• Ticketing: Streamlined processes for entry & monetisation

BUILD LIFETIME VALUE

CREATE A DISTINCTIVE GAMER BRAND

• Visual Identity: Bring your IP to life
• Positioning: Your brand's unique stance in the market
• Partnerships: Creating synergies for mutual growth
• Storyboarding: The right story with the right message
• Operations: Tournament and campaign execution

A SEAMLESS EXPERIENCE

WORLD STANDARD ESPORTS OPERATIONS & MANAGEMENT

• Administration: Overseeing all aspects of the tournament process.
• Check-ins: Efficiently managing participant arrivals & registrations.
• Marshalling: Ensuring the smooth progression of tournament stages.
• Tournament bracketing: Organizing structures & matchups.
• Contestant management: Ensuring participants needs are met
• Prize fulfilment: Ensuring timely prize distribution

ALWAYS ON

Reframe existing campaigns

We give you the right tone of voice to create relevance with gaming audiences & distribute them on partner networks.

MEDIA PACKAGE

Synergies with top IP's

Work with the biggest games & organisers on the planet to reach massive audiences.

Tournament Setup

Maximum acquisition & engagement

We create & manage a tournament with basic marketing

360 Campaigns

End-to-end campaign creation

We work with you to create a campaign across all services tailored to your specific KPI.